I was fortunate to attend the Mom 2.0 Summit in April, where I spent time with the wonderful people from the “Milk Mustache” campaign. I’ve always liked the campaign, I think it’s a clever way to engage celebrities to promote a healthy lifestyle that includes vitamin-rich milk.
At the conference in April, I learned of a new initiative from the Why Milk Foundation where they examined role modeling and influencing the next generation of women. The campaign — beautifully called “Like Mother, Like Daughter” — is anchored by a commisioned-study that suggests that mothers have a unique opportunity, and a powerful responsibility, to influence the next generation of women. Research shows a mother’s lifestyle and eating habits have a profound effect on her daughter’s health, weight and self-image. Read the report HERE.
The campaign also powerfully reminds us that the first female role model most of us have in our lives is our mother. I was inspired to reflect on the values, morality and kindness my mother has role-modeled for me. I also acknowledge that it’s now my turn to be that role model for my young daughter.
To promote the “Like Mother, Like Daughter” campaign, a collection of moms attending the Mom 2.0 Summit participated in a video called “Thank you, Mom” to offer thanks and gratitude to the moms who have been inspirational role models in our lives. I was honored to participate in this video. Link can be found HERE.
Find more information on the “Like Mother, Like Daughter” campaign by following @MilkMustache on Twitter or find them on Facebook.
– LTV Mom